I made herbal amaro concoctions for the holidays. Amaro means ‘bitter’ in Italian, and a bitter ingredient is used as a base note (Orris root, Angelica, Cinchona, Gentian). Amari are digestives, they are made throughout the world and often contain local herbs making them wonderfully varied and a lovely way to experience a place when traveling. My concoctions change out the bitter, the alcohol base and offer up a playful variety of herbs. For the label, I used typography that highlights the base-bitter name running it vertically, and the bitter plant is pictured top. Amari are tinctures that aid digestion and are a wonderful celebratory finale for a meal with family and friends. Happy Holidays!