The mind is the real instrument of sight and observation.” — Pliny

Welcome.

Take a peek around. Gain a sense of my work. If you’d like to discuss a design project, please send me an email.

About Me

As a graphic designer, I strive to be a cogent lens through which information is distilled into a form most beautiful in its simplicity. I believe it is this simplified complexity that makes one’s work at once inspiring, surprising, playful and unique.

Things I believe to be true:
That design enables and elevates communication
That design can inspire action and introspection
That design is about risk taking and dreaming
And finally that design makes me happy, at times frustrated, at times elated but always fulfilled because of the ever-changing landscape of projects and clients.

Things I’ve learned from my dog:
Exercise makes you happy
Food is nirvana
Discipline is essential

Me, Noel Danforth, and my studio companion Gaiter a welsh terrier.
Me, Noel Danforth, and my studio companion Gaiter a welsh terrier.
photo: Jen Gray